Creative Studies- Shorten Distance Doesn't Matter

Creative Multimedia

Creative multimedia is the vehicle in which it emerge technologies to drive home the concept of multimedia communications in art, design, entertainment, education, and business. From the education level, the Faculty of Creative Multimedia (FCM) integrates academic study with extensive creative digital technology production work and it been divided into five different majors that is Film and Animation, Media Innovation, Interface Design, Digital Media and Virtual Reality.

In the modern age, it is strongly driven by knowledge and information, 'content is king' upon which 'form' a heavily relies to preserve its significance. The programs are designed to provide strong skills that are necessary to fulfill the insatiable global needs for information, entertainment and telecommunication in the context of creative design and thinking, computing skills and business fundamentals. The University's international reputation as a leader in creative multimedia studies ensures that their graduates are in great demand with prospective employers, and it takes up many leading roles in the multimedia world. There are many different types of job opportunities that await our graduates in various industries.

Therefore from the mind map itself, it clearly shows the connections between Creative Multimedia with the five important majors that is Film and Animation, Digital Media, Media Innovation, Interface Design, and Virtual Reality. In Film and Animation, the techniques where footages are produced by creative images directly on film stocks. Media Innovation is more on the concept design and advertisements. Interface Design is the designs of the latest gadgets and equipments such as computers, appliances, machines, mobile communication devices, software applications, and websites which focus on user's experience and interaction. Virtual Reality is used to describe a wide variety of applications that is commonly associated with immersive, highly visual, and 3D environments. Digital media is focused more on genera tic arts, installation, interactive websites, audio design, and usually act as an electronic media that works on digital codes.

Therefore, IPhone 4 is the best example of device on how loves connects to Creative Multimedia students and bring their relationships even closer. IPhone 4 is the latest multimedia communication device with advanced technologies that are able to do more than a normal communication devices can do. These are the common functions that are available in IPhone 4:

1. It has a secondary camera that is located in front of the device. It allows users to capture pictures and at the same time starts a video call to the other recipient. It also can have video conferencing with more than 3 people so it make things easier without taking the time to meet up with each other

2. This device has build in Wireless Internet (WiFi) that allows user to go online wherever they want instantly. Users can check their emails immediately and browse through the internet as its interface is exactly like browsing using a computer.

3. The device has a 5 megapixel camera to snap high quality pictures and it can record a full High Definition video. These pictures can be sent using MMS service.

4. The messaging service (SMS) interface is much different than a normal phone. It is like conversation bubble between both recipients. It gives a feel like the other recipient is just in front of the other.

In the associated mind map, it shows how IPhone 4 connects both relationships into a better n closer relationship. The relationship consists of 4 types that is friends, families, loved ones and work partners.

IPhone 4 has the ability to shorten the distances between both parties. As for students, they can use the software of IPhone 4 to communicate with their coursemates and at the same time get more information on their studies related work. For example, when a student wants to discuss about their assignments with his/her friends, he/she uses the video call function to communicate without meet up with at a specific place. Besides, he/she can browse the internet instantly to get more information or knowledge without using a laptop or desktop PC. In the working industry, whenever a boss of a company wants to have a meeting with other bosses from all over the world, he/she will use IPhone 4 to start a video call conferencing to conduct a meeting even though there separated far apart. As for the workers who want to promote their product to the clients, they will use the IPhone 4 as a tool to demonstrate their works to their client even the client not in front of him/her. When a couple who are on their honeymoon far away from their home country, IPhone 4 helps them to snap memorable pictures and videos as their memories and shares it with either their parents or friends. Therefore, IPhone 4 can shorten the distances of two or more users even though they are far apart from each other.

On the other hand, IPhone 4 brings an illusion that makes the person that is far away from the user is right in front of him/her even though it’s actually not there. For families such as children who are not beside their parents, whenever they have a video call with them, it is like the user is at home with his/her parents. As for companies, when a conference meeting is carried on between few other companies from other countries, it gives a feel like a real meeting is conducted with everyone is right around them. Furthermore, when the users want to have a tea chat with their friends, he/she will use video call to chat with them and it has a feel of a group of friends sitting down at the same table and chat.

IPhone 4 also brings all celebrations from places far away from the user. For example, whenever he/she can’t make it back to their hometown, their family or loved ones will celebrate together with the user even though both of them are far apart. When a birthday is the day before and they are to have a surprise birthday wish therefore the user will use the IPhone 4 to give a surprise wish by having a video call with the birthday boy or girl.

In the video production, it clearly shows that when a student wants to start his/her journey overseas to continue his/her study, IPhone 4 really helps him/her to shorten his/her distance between his/her family, friends and even course mates. In the video, when the user is at the other side of the country, he/she feels uncomfortable with the environment and IPhone 4 helps him/her to connect with their loved ones especially families during the Chinese New Year celebration. During the reunion dinner, the user uses the IPhone 4 to start video call with his/her family and have the dinner together. This gives the user the feeling of having dinner in front of them. Besides, when the user wants to have a old school friends gathering, he/she will just have a video conferencing with his/her old friends like they are really having a gathering together.

In conclusion, IPhone 4 has the ability to connect the user with people around without having front to front conversation and it also can shorten the distances between both sides so whenever they are separated, it gives them a feeling like they are not far away from each other and brings both relationship closer and closer.

Random Association of a Cat

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of random association is to use a random word to provoke a reaction from the brain.

Well this week my lecturer, Mr. Ahmad Radzi gives everyone a task related to random association. The task is to draw an scary image of a cat using the related association of words and then use them to create a statement about a scary cat.

Association:
1. Cat has a scary face.
2. They are dirty and smelly because their home environment is very dirty and not
hygienic.
3. Cats will always have a smile on their face that makes it look very fake.

So this the final image of the scary face of the cat that I hate the most.

This scary cat reminds me of the the scary movie call Chucky that I feel is the scariest face for me. So from that day onwards I not dare to watch the movie until now. At the same time I don't even like cats also so i plan to combine the both scene together and the result is the image above.
So in conclusion, whenever i was ask to related a scary image to another thing that i don't like, i would create an image that is even scarier and evil

The Analogy of Juxtaposition

Well let me refresh back my memories about Juxtaposition, it is a placed in nearness, contiguity, or side by side as a juxtaposition of words. The act of juxtaposing is to place two objects or words next to each other and when both of them is put side by side, our brain try to figure what is the relationship between that two objects. Conflict happens between the Left Brain and the Right Brain and creates an analogy consists of metaphor and similes.

Metaphor is a figure of speech which consists of two different things that are linked by some similarity. The comparison that shows it is obvious are not consider as metaphors. Therefore, there are metaphors occur when the two different ideas are being connected to imaginative ways and agreed to be dissimilar at first.

Similes are two images that bring the same meaning and are connected to each other and the two description of the two images are combined using 'as' or 'like'.

These are the few examples that is related to either metaphor of similes:

Love is like a chili,
When it's gets spicy,
it makes you getting hotter and hotter,
even a glass of water can't cool it down.

Happiness can be represented by the clocks,
as hours goes by,
happiness will always be there around you,
to avoid from having negative or sad moments.

Man or Woman is like a mortar and pestle,
It is as hard as a rock,
and whenever a problem occurs,
it will never run away from it,
and choose to solve it.

Juxtaposition

What is Juxtaposition? It is defined as placing two variable on side by side and their contrast are shown through a comparison. Most of the creative comparison processes rely on juxtaposition by placing two objects or words next to each other, therefore human brain will automatically associate or transfer meaning and usually 'turning' something familiar to something that is less familiar or vice-versa.

Juxtaposition may refer to:
1) Juxtaposition in literacy which is synonymous with contrast that is two objects
or texts that oppose one another.
In linguistics and semantics, contrast is a relationship between two discourse segments and it
often marked by markers such as 'but' or 'however'. The majority of the studies done on
contrast and contrastive relations in semantics has focused on characterizing. Semantics
also concentrated on identifying what distinguished clauses joined by 'and' and 'but'. In
discourse theory and computational discourse, contrast is a major discourse relation with
relationship like explanation or narration and work that has concentrated on trying to identify
contrast. Therefore in literature and film, juxtaposition is the arrangement of two opposing
ideas, characters, objects, etc. either side-by-side or in similar narratives for effects. The
techniques are used to further in develop the storyline or characters. Then it is applied
variously to opposing emotions, abstract concepts, character traits or images.

2) Random juxtaposition which is two random objects moving in parallel, that is a
technique intended to stimulate creativity.
Random juxtaposition is the process that requires the introduction of a completely random
stimulus which is juxtaposed with the problem in hand. The connection that develops between
the two may serve to give emphasis to the side track. Maybe the ideas generated are not a
specially strong idea, but it does illustrate the sort of idea that could not come directly from
analysis of the situation itself. Similar to oxymoron.

These are the few examples of juxtaposition that happens around us.

This is a two CD cover combination of a famous male singer, Tanni at the top part and a semi-naked female at the middle part. Once this two images combined, it shows a full length of a human from the head to the leg. But when we take a look closer to it, it gives us an impression that it looks like an bisexual human being. This is because when this two images is juxtaposed, it shows another meaning to us. Therefore juxtaposition is able to create something other that what is showed.

This is another combination of two objects that is not related at all but when it comes to juxtaposition, the both objects has something related to each other. For example, the barrel contains toxic waste in it so means it is dangerous and very poisonous and the same time the sign board beside it shows that the beach is closed and avoid any water contact. So when the two objects is placed together, it brings meaning that the water level at the beach is polluted by the toxic waste caused by irresponsible people using the toxic waste barrels, therefore a sign is located along the beach telling us the beach is closed due to it.

Creative Buildings

In this world, there are many things that are creative than what you aspect that can make you amused on it. For example in the picture above, do you think that there will be a house like this around your neighborhood? Maybe there are but in a very rare situation. Therefore i can say that this house is design in a creative way because it can attract people's attention and at the same time be the special one among other people and maybe in the future there will be people who likes your design and will your design as a complement. So there are a few examples of houses or buildings that has the similar characteristics as the picture above.

This is a apartment design that looks like a picnic basket and it gives the
residents inside the feel of staying inside the basket.

This is a small house that looks like a teapot. Even though it is small in size but
in design concept is not small and is suitable for a single owner.

This is a picture of a building that looks crooked and wants to fall down. This gives an
like it is going to fall down and it looks like not safe to stay inside it.

Creative Advertisments

Advertisement is a form of communication intended to persuade an audience such as viewers, readers or listeners to purchase or take some action upon products, ideals or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Besides, it also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action.


Do you see nowadays in television or websites that shows funny or annoying advertisements? Well the purpose of these advertisements is to make the audience or listeners to refresh their mood or release their stress from outside. Then by watching these videos, it gives them a cheer feeling and relief for the whole day.

These are few examples of creative advertisements that is creative:

This is a short video clip from Thailand I feeling is funny and a bit annoying

This is a short advertisement from Thailand too and it is hilarious.

In conclusion, there are many other creative advertisements that will attract others' attention and there should be more and more videos like this in the future.

Logical Mind Map on Mortar and Pestle

This week we are given a task using the logical mind map to create a mind map using mortar and pestle as the the main idea. By using that, we have to generate more and more ideas that is related to mortar and pestle. It is a fun task to do because we can get funny ideas that are not related to the real use of mortar and pestle. This means we get ideas that is a mortar and pestle can do besides pawn foods.

Both of the items can create a gaming controller
set by using pestle as the joystick and mortar as
the base of the controller.

The pestle can be used as a weapon for self defense.

It can be used as spinning top where the mortar act as
head and pestle as the bottom part to let it keep spinning.

It also can be used as an umbrella to protect
us from the rain.

The mortar is used as the weight while the pestle as the stick to
combine both side of the mortar.
The mortar also can be made into variety types of hat or caps to protect
us from the sunlight.