Creative Multimedia
Creative multimedia is the vehicle in which it emerge technologies to drive home the concept of multimedia communications in art, design, entertainment, education, and business. From the education level, the Faculty of Creative Multimedia (FCM) integrates academic study with extensive creative digital technology production work and it been divided into five different majors that is Film and Animation, Media Innovation, Interface Design, Digital Media and Virtual Reality.
In the modern age, it is strongly driven by knowledge and information, 'content is king' upon which 'form' a heavily relies to preserve its significance. The programs are designed to provide strong skills that are necessary to fulfill the insatiable global needs for information, entertainment and telecommunication in the context of creative design and thinking, computing skills and business fundamentals. The University's international reputation as a leader in creative multimedia studies ensures that their graduates are in great demand with prospective employers, and it takes up many leading roles in the multimedia world. There are many different types of job opportunities that await our graduates in various industries.
Therefore from the mind map itself, it clearly shows the connections between Creative Multimedia with the five important majors that is Film and Animation, Digital Media, Media Innovation, Interface Design, and Virtual Reality. In Film and Animation, the techniques where footages are produced by creative images directly on film stocks. Media Innovation is more on the concept design and advertisements. Interface Design is the designs of the latest gadgets and equipments such as computers, appliances, machines, mobile communication devices, software applications, and websites which focus on user's experience and interaction. Virtual Reality is used to describe a wide variety of applications that is commonly associated with immersive, highly visual, and 3D environments. Digital media is focused more on genera tic arts, installation, interactive websites, audio design, and usually act as an electronic media that works on digital codes.
Therefore, IPhone 4 is the best example of device on how loves connects to Creative Multimedia students and bring their relationships even closer. IPhone 4 is the latest multimedia communication device with advanced technologies that are able to do more than a normal communication devices can do. These are the common functions that are available in IPhone 4:
1. It has a secondary camera that is located in front of the device. It allows users to capture pictures and at the same time starts a video call to the other recipient. It also can have video conferencing with more than 3 people so it make things easier without taking the time to meet up with each other
2. This device has build in Wireless Internet (WiFi) that allows user to go online wherever they want instantly. Users can check their emails immediately and browse through the internet as its interface is exactly like browsing using a computer.
3. The device has a 5 megapixel camera to snap high quality pictures and it can record a full High Definition video. These pictures can be sent using MMS service.
4. The messaging service (SMS) interface is much different than a normal phone. It is like conversation bubble between both recipients. It gives a feel like the other recipient is just in front of the other.
In the associated mind map, it shows how IPhone 4 connects both relationships into a better n closer relationship. The relationship consists of 4 types that is friends, families, loved ones and work partners.
IPhone 4 has the ability to shorten the distances between both parties. As for students, they can use the software of IPhone 4 to communicate with their coursemates and at the same time get more information on their studies related work. For example, when a student wants to discuss about their assignments with his/her friends, he/she uses the video call function to communicate without meet up with at a specific place. Besides, he/she can browse the internet instantly to get more information or knowledge without using a laptop or desktop PC. In the working industry, whenever a boss of a company wants to have a meeting with other bosses from all over the world, he/she will use IPhone 4 to start a video call conferencing to conduct a meeting even though there separated far apart. As for the workers who want to promote their product to the clients, they will use the IPhone 4 as a tool to demonstrate their works to their client even the client not in front of him/her. When a couple who are on their honeymoon far away from their home country, IPhone 4 helps them to snap memorable pictures and videos as their memories and shares it with either their parents or friends. Therefore, IPhone 4 can shorten the distances of two or more users even though they are far apart from each other.
On the other hand, IPhone 4 brings an illusion that makes the person that is far away from the user is right in front of him/her even though it’s actually not there. For families such as children who are not beside their parents, whenever they have a video call with them, it is like the user is at home with his/her parents. As for companies, when a conference meeting is carried on between few other companies from other countries, it gives a feel like a real meeting is conducted with everyone is right around them. Furthermore, when the users want to have a tea chat with their friends, he/she will use video call to chat with them and it has a feel of a group of friends sitting down at the same table and chat.
IPhone 4 also brings all celebrations from places far away from the user. For example, whenever he/she can’t make it back to their hometown, their family or loved ones will celebrate together with the user even though both of them are far apart. When a birthday is the day before and they are to have a surprise birthday wish therefore the user will use the IPhone 4 to give a surprise wish by having a video call with the birthday boy or girl.
In the video production, it clearly shows that when a student wants to start his/her journey overseas to continue his/her study, IPhone 4 really helps him/her to shorten his/her distance between his/her family, friends and even course mates. In the video, when the user is at the other side of the country, he/she feels uncomfortable with the environment and IPhone 4 helps him/her to connect with their loved ones especially families during the Chinese New Year celebration. During the reunion dinner, the user uses the IPhone 4 to start video call with his/her family and have the dinner together. This gives the user the feeling of having dinner in front of them. Besides, when the user wants to have a old school friends gathering, he/she will just have a video conferencing with his/her old friends like they are really having a gathering together.
In conclusion, IPhone 4 has the ability to connect the user with people around without having front to front conversation and it also can shorten the distances between both sides so whenever they are separated, it gives them a feeling like they are not far away from each other and brings both relationship closer and closer.
